Tuesday, 18 February 2014

Establishing myself as a freelance film maker


Creating a portfolio website

I plan on creating a portfolio website to either replace or work alongside my blog, this website will be used to showcase the work i have created as well as using the website for networking and creating contacts.   

Show reel.

Creating a show reel using existing work to showcase my Videographer and Editing attributes. I will also be featuring work that is currently been created as part of my Negotiated Client project.






Custom Email

Create an alternative Email to use as a practitioner, for example alexdowie@ADesign.com


Friday, 7 February 2014

Target Audience




To help decide who is my target audience for my client project i will be using Mosaic Profiling to help distinguish people, i have created a table below for all the different groups, where do you fit in?


Groups
% of UK Population
Description
Symbols of Success
9.62%
This group contains the top 10% wealthiest citizens in the UK.
Happy Families
10.76%
Families from small ad mid sizes towns.
Suburban Comfort
15.10%
Middle class people living in comfortable homes in mature suburbs.
Ties of Community
16.04%
Lower Middle class people working near industrial areas.
Urban Intelligence
7.19%
Young well educated people living in inner city.
Welfare Borderline
6.43%
Working class people, the poorest people in the UK.
Municipal Dependency
6.71%
Poor working class people who live in council houses and are dependent on benefits.
Blue Collar Enterprise
11.01%
Skilled working class, Enterprising rather than educated.
Twilight Subsistence
3.88%
Working Class pensioners.
Grey Perspectives
7.88%
Middle class pensioners living comfortably
Rural Isolation
5.39%
This group contains people that live in very rural areas with low incomes but a lot of assets.

Client Project Package

Doing some work for two clients this up coming week, i am creating an advertising campaign to help promote a package that two local business are offering.

What the package includes


This exclusive package gives the opportunity for people to become a racehorse owner for the day and watch it race at either Doncaster racecourse or Southwell racecourse.
The experience starts with a Champagne breakfast at the Crown hotel in Bawtry, mid morning the guests will be taken to the stables to see the horse as it gets ‘dressed’ for the days racing. The guests will also get to meet and talk to the trainer of the horse and the jockey who will be riding the horse in the race, the guests will then be able to name the horse for the day.
Once the horse is ready the guests will be taken to the racecourse of their choosing (Either Doncaster or Southwell) where they will be taken to the Owners and Trainers box to oversee the race, should the horse win the guests will then be taken to the winners enclosure to collect the trophy/prize and have their photographs taken by a professional photographer.

After the days racing has been completed the guests will be taken back to the Crown Hotel where they can relax and enjoy a meal and glass of champagne in the award winning restaurant, before heading to their executive suit room to finish the day.

Ideas for Sky Sports script



Next Tuesday i will be filming with a Sky Sports presenter, i am currently working on a script for this.


“Have you ever wanted to own an award-winning racehorse, ever wanted to hear the horse you named win a race, well now’s your chance!”

“With this exclusive package you will get an opportunity of a life time to become a race horse owner for the day

“We’ve just had another winner here at Southwell Racecourse, next time it could be you!”

“After you’ve watched your horse run, and hopefully win, you will be able to head back to the Crown Hotel in Bawtry for a glass of Champagne and a love meal in the award winning Restaurant”  

“Come on lets have a look around, enjoy dinner


“Now lets go and meet Dave Griffiths the head trainer at DCG Racing”

Thursday, 6 February 2014

Censorship in the UK

Curious to see what normal every day people think to articles such as this on the Daily Mail

http://www.dailymail.co.uk/news/article-2379512/Episode-showing-car-crash-victim-suffocated-serial-killer-9pm-watershed-sparks-100-complaints-watchdog.html