Target Audience

To help decide who is my target audience for my client project i will be using Mosaic Profiling to help distinguish people, i have created a table below for all the different groups, where do you fit in?

Groups	% of UK Population	Description
Symbols of Success	9.62%	This group contains the top 10% wealthiest citizens in the UK.
Happy Families	10.76%	Families from small ad mid sizes towns.
Suburban Comfort	15.10%	Middle class people living in comfortable homes in mature suburbs.
Ties of Community	16.04%	Lower Middle class people working near industrial areas.
Urban Intelligence	7.19%	Young well educated people living in inner city.
Welfare Borderline	6.43%	Working class people, the poorest people in the UK.
Municipal Dependency	6.71%	Poor working class people who live in council houses and are dependent on benefits.
Blue Collar Enterprise	11.01%	Skilled working class, Enterprising rather than educated.
Twilight Subsistence	3.88%	Working Class pensioners.
Grey Perspectives	7.88%	Middle class pensioners living comfortably
Rural Isolation	5.39%	This group contains people that live in very rural areas with low incomes but a lot of assets.